AI-Powered Intelligence for Out-of-Home Advertising

Transform traditional billboards into smart, data-driven platforms with our computer vision hardware and Palantir-powered knowledge graph.

Billboard with digital display

Advanced Computer Vision Models

Our proprietary AI models extract actionable insights from billboard camera feeds with industry-leading accuracy.

Gaze Detection & Engagement Tracking

Measures precise impression data including duration of customer engagements, dwell time, and attention patterns. Our models can distinguish between casual glances and meaningful engagement.

Key Metrics:

Attention Duration Dwell Time Engagement Score Repeat Views

Vehicle & Demographic Analysis

Uses object detection to track vehicle types, counts, and approximate demographics. Our models can classify vehicles by make/model/year and correlate with demographic data.

Key Metrics:

Vehicle Count Make/Model Demographic Proxy Traffic Patterns

License Plate Recognition

Advanced scene text detection and recognition to extract license plate data (where legally permitted) for measuring repeat exposure and journey mapping.

Key Metrics:

Unique Vehicles Repeat Exposure Journey Mapping Market Penetration

Environmental & Seasonal Tracking

Monitors weather patterns, lighting conditions, and seasonal trends per structure location to optimize campaign timing and measure environmental impact on performance.

Key Metrics:

Weather Impact Lighting Conditions Seasonal Trends Time-of-Day Analysis

Proof of Posting (PoP) Verification

Vision Language Model quality control alerts for damaged or improperly deployed vinyls, ensuring campaign integrity and activating maintenance workflows.

Key Metrics:

Vinyl Integrity Proper Deployment Damage Detection Maintenance Alerts

Audience Measurement

Privacy-compliant demographic analysis estimating age ranges, gender distribution, and group dynamics of audiences engaging with each billboard.

Key Metrics:

Age Distribution Gender Mix Group Dynamics Foot Traffic

Palantir-Powered Knowledge Graph

Our ontology creates a visual representation of all structures in a market, connecting geospatial data, entity relationships, and advertising campaign optimization for each client's unique needs.

Entity Relationships

Tracks relationships between billboard structures, client locations, and campaign data using Palantir AIP Ontology SDK.

Geospatial Intelligence

Integrates topological and traffic map data with billboard locations for optimal placement and campaign targeting.

Journey Mapping

Analyzes customer journeys between billboard exposures and physical locations to measure campaign effectiveness.

Explore Knowledge Graph
Billboard
Location
Campaign
Client
Demographics
Vehicle Data

End-to-End OOH Advertising Platform

From hardware to analytics, we provide everything needed to modernize your out-of-home advertising.

Smart Hardware

Ruggedized computer vision devices with multiple sensor arrays designed specifically for billboard environments.

  • Weatherproof enclosure
  • Low-power operation
  • Multiple connectivity options

AI Analytics

Proprietary computer vision models that transform raw video feeds into actionable business intelligence.

  • Real-time processing
  • Privacy-compliant
  • Continuous learning

Knowledge Graph

Palantir-powered ontology that connects all your OOH assets with business data and customer journeys.

  • Entity relationships
  • Geospatial intelligence
  • Campaign optimization

Unified Command Center

Our dashboard brings together all your computer vision data and knowledge graph insights into a single, intuitive interface.

Real-time Monitoring

Live feeds from all your billboard locations with AI-generated insights.

Automated Alerts

Get notified about performance anomalies, maintenance needs, or optimization opportunities.

ROI Analytics

Measure campaign effectiveness with detailed attribution reporting.

Dashboard preview

See Billboard AI in Action

Schedule a personalized demo to explore our computer vision models and knowledge graph capabilities.

Request a Demo